Today’s stylists don’t wait to hear from you.
They’re already checking out your Instagram, your website, and your vibe.
If your online presence only speaks to clients, not potential team members, you’re missing a chance to stand out to top-tier talent.
Here’s What to Include to Attract Great Stylists:
1. Behind-the-Scenes Content
Show them your culture in action — education days, team laughs, coaching moments, celebrations.
2. Culture Messaging
Instead of “now hiring,” try “here’s what it’s like to grow with us.”
Use stories, values, and leadership language to paint the picture.
3. Career Path Visibility
Stylists want to see they won’t stagnate.
Feature real team members who’ve grown with you — post quotes or videos!
4. Your Leadership Philosophy
Stylists don’t just want a job. They want to know who they’ll be working with.
Let them hear your voice and values.
Do an audit of your IG and website right now.
Would a stylist want to be part of what they see?
