You might think email’s outdated, but it’s still the highest-converting channel for salons.
The problem? Most owners only send appointment confirmations and the occasional sale.
Done right, email can help you:
✅ Rebook clients faster
✅ Increase average ticket
✅ Nurture loyalty and referrals
Here’s How to Level Up Your Email Strategy:
Automate “We Miss You” Messages
Trigger an email to clients who haven’t booked in 8–12 weeks.Segment Your List
Send color promos to color clients. Smoothing offers to your frizz-prone crowd. Make it relevant.Reignite Cold Clients
Reactivation emails at the 6-month mark can revive a lost client fast.Mix Value with Promos
Don’t just sell. Send tips, haircare advice, seasonal trends — be their trusted expert.Keep It Personal
Use their name. Reference their last service. Keep the tone friendly and real.
