Most salon owners think the solution to hiring is posting more.
More job boards. More “we’re hiring” graphics. More stories.
But more volume doesn’t always mean better quality — especially if the messaging isn’t speaking to the right stylist.
Here's How to Get Better Applicants Without Posting More:
1. Focus on Positioning, Not Just Promotion
You can post every day, but if what you’re saying doesn’t speak to your ideal stylist’s values, it won’t convert.
2. Make Your Culture Visible Year-Round
Top stylists are watching you even when you’re not hiring.
Share behind-the-scenes moments, team wins, education days, and real talk.
3. Build Relationships with Future Talent
Speak at schools. Host interns. DM stylists you admire. Build your bench before you’re hiring.
4. Stay in Contact
Past applicants, past interns, stylists who weren’t ready — keep them warm. Future hires often come from past connections.
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