The Salon Leader’s Playbook

Weekly tips to help grow

your salon business.

All things marketing, recruiting, and leading.


Every Monday, I deliver a newsletter full of actionable insights to help your salon grow and thrive. With expertise in marketing, recruiting, and leadership, my mission is to equip you with the tools to attract and retain both loyal clients and top-tier team members. Let’s work together to boost your revenue and build the salon of your dreams!

I hope you enjoy these actionable strategies you can implement right away!

All PostsLeadershipMarketingRecruitingStef FoxStylist Retention

Turn Your Online Presence Into a Recruiting Tool

Today’s stylists don’t wait to hear from you. They’re already checking out your Instagram, your w...

Stef Fox

July 7, 2025

Map Out Your Next 6 Months of Salon Growth

We’re halfway through the year — which means it’s the perfect time to pause, zoom out, and make a...

Anonymous

June 22, 2025

How to Use Email to Keep Clients Coming Back

You might think email’s outdated, but it’s still the highest-converting channel for salons. The p...

Stef Fox

June 15, 2025

How to Build a Salon Culture Stylists Want to Stay For

Most salon owners talk about culture like it’s a vibe — something that just happens if the team g...

Stef Fox

June 9, 2025

Build a Pipeline of Future Talent for Your Salon

You can’t hire your dream team if you’re only recruiting when you’re desperate. The most success...

Stef Fox

June 8, 2025

Turn Happy Clients into Raving Fans

How to get your best clients to market for you.

Stef Fox

May 5, 2025